With a background as an experienced baker and photographer, I specialised in recipe development, styling, and the creation of visually stunning baking products. My goal is to capture the beauty of the baking and/or cooking process and the finished creations through photography that tells a captivating story—because we all know that we first eat with our eyes.

My journey into photography began in my teenage years, but it blossomed into a true passion later in life. As my husband often says, everything happens for a reason; a combination of life’s ups and downs has led me to pursue my love for cooking, baking, and photography.

How has everything started?

My journey into food photography began in the heart of my home—the kitchen. As a passionate baker, I’ve always found joy in creating everything from sumptuous cakes and delicate biscuits to hearty sourdough bread. What started as a necessity—crafting quick, simple, and healthy meals from whatever ingredients were available—gradually evolved into an art form.

As my children grew and their palates became more adventurous, I found myself with the freedom to explore and experiment. This “green light,” as my kids playfully call it, allowed me to push the boundaries of my culinary creativity. It was during this time that my husband pointed out a talent I hadn’t fully recognized in myself: the ability to transform ordinary ingredients into extraordinary, visually appealing dishes.

My approach to food photography is deeply rooted in this organic evolution of my culinary skills.

As I honed my baking skills, I realised I could marry this passion with my long-standing love for photography. This epiphany led me to start developing and photographing my own recipes. The positive feedback from family and friends encouraged me to compile these recipes and photos into a cookbook, a project that truly cemented my path in food photography.

Now, I’m thrilled to be at a stage where I can share my knowledge and passion for both baking and photography. My goal is not just to create beautiful images, but to inspire others to see the art in everyday cooking and baking. Through my work, I hope to convey the joy and creativity that can be found in the kitchen, encouraging others to explore their own culinary adventures.

Love, Jelena